Selena is the face for Coach's Fall 2017 campaign. Now, if we could just skip of over this hot blazing Summer. Coach has been working really hard in the self-transformation department these last few years, and it can be seen from their first full-on staged fashion show during New York Fashion Week in 2015 to its current designs. They aren't pulling any stops either. They're going for the kill and elevating American fashion in their way. Just last month they purchased another American fashion brand, Kate Spade.
The scene takes place at home, New York. The Coach girl and if there is any hint into what type of girl she is we can take a cue from Selena; rebel and a romantic, a dreamer and a doer who boldly charts her own course. This Fall she embarks on a road trip, Gomez lounges in the blush-toned-leather interior of a vintage 1976 Plymouth Fury---the Summer cars you see around the city and probably the only ones we stop to let go by at a walk sign just to admire their beauty.
Coinciding with the launch of the fall collection, Coach will reveal three short films dedicated to the key bags of the season: the Rogue, the Coach Swagger and the Edie. Created by Baron & Baron, each video stars Gomez getting ready in a New York City apartment for a night on the town.
Images by Steven Meisel
Styling by Karl Templer
Creative Direction by Fabien Baron
Makeup by Pat McGrath
Hair by Guido Palau.
Written by Mariana Aguilera