Based in Cairo, Egypt comes a luxury handmade jewelry brand that is bold in statement; SIMO. Tameless in nature with an edgy aura. Each piece is 100% handmade using natural pearls and semi-precious stones. Launched in 2012. Its designer? Her name is Simona Kreivenaite El Fiky. She was born in 1988 and is a self-taught talent. Her interest in natural stones and crochet technique started at an early age. She produced her first pieces at the age of eleven and her style continued to evolve ever since. After having visited over 15 countries, she traveled to Egypt and experienced the Arab culture for the first time; a place where her heart was set since that moment they first met; fascinated and overwhelmed by the rich cultural, historical, spiritual and even ethical presence. These trips contributed significantly to her artistic aspirations.
In 2012 Simona launches her trademark worldwide together with her first official jewelry collection. Her initial collection accents on her signature techniques of intertwined crochet in edgy chains topped with soft accents of pearls forming irresistible patterns. Most of Simona's designs are 'one piece only' which makes them absolutely unique. In her 2013/2014 Collection which is now available on her site is composed of earth tones of ivory, grey and black. In this collection Simona defines it as a modern look at the Arab's culture heritage intertwined with luxury.
But, not all is chains and pearls. SIMO's pieces also indulge in bright color and accents of flowers and fringes. The Arab culture remains her main source of inspiration along with the vision to support the modest Arab women's identity and values.
Visit SIMO at www.simowoman.com For women by women.