Clean beauty and sustainable fashion are nothing new, but back on the rise. There was a time before commercialization which came with the invention of the sewing machine where people wore their clothing to its death and/or repurposed portions of it to make new clothing. Forward 100 plus years later, well we know what that is turning-out to be; about 85% of clothing end-up in landfills causing an environmental disaster on one end. Now cosmetics has an interesting struggle story. In the 18th century makeup had poisoning-lead in it, not much different on what’s happening today. But we have also heard grandmother tales of using fruit as cheek and lip tints.
This Wednesday the woman-owned and San Francisco based green beauty and style site, Sagekat, launched a resource platform which brings together hundreds of green beauty and sustainable fashion brands that one can explore (raises hands) all in on place(raises hands again). It is not a direct shopping site, but a resource site that redirects you to brands that have met their green standards. Centralizing brands is a good idea along with measuring standards—-while we all can make natural products at home, not all have an effect, there’s a definitely a science to be met. This is one standard we personally look for. So as this billion green industry booms and hundreds of brands come to the market, places like Sagekat and Beauty Corner that centralize and set standards can be essential to the consumer.
In the green beauty department, Sagekat only showcases products that meet the Sagekat Standard; non-toxic, cruelty-free, natural, sustainable and ethical. They state that each brand is researched and ‘making their best stubborned effort’ to meet guidelines. Part of their standards exclude products sold in China. By law, cosmetic companies are required to test on animals. They state that until China no longer requires this act, they will continue to exclude products sold there. Their launch also aims take out the guess work of finding the right cosmetic color through their first clean-makeup swatch gallery.
Their fashion guidelines include; eco-friendly, top quality, kind, socially responsible, and giving. The section is categorized by items, stores, and brands linking you to their respective site. One brand that stands out is the ASOS Eco Edit, a conscious line of ASOS. Per Good On You, an app that let’s one know how green and ethical a brand is, ASOS has a ‘Not Good Enough’ grade and needs improvement in all areas. This brings-up the question of: is adding a conscious line to meet demand enough to even be considered? or should the whole brand and its lines be pressured to meet green and ethical standards?
In order for some clothing to meet complete ethical standards it starts with the use of certified organic and environmental conscious producing farms through fair labor at all stages and ethical business practices. Good On You takes into account more than 50 certifications schemes, standards systems and independent ratings or assessment methods that are available for use by brands. If a brand doesn’t use any certifications, they use the brand’s public statements. Having that said, they also state that only a minority of brands use certifications. It seems we still have a way to go with certifications and getting brands on the same page. But for now, centralizing brands on the good journey and setting grading standards sounds like a good idea. What else is a good idea is Sagekat’s Ethical Edit section where one can; submit writing pieces, read reviews and hear from green beauty and Style blogger guests. Check-out the site and let us know what you think!