by Mariana Aguilera
Indeed there has been lots of changes happening in the fashion industry lately, from buying right off the runway after fashion shows, to how shows are being presented to slow-moving inclusivity--it's really the future of the world, being inclusive. UNIQLO is ahead of the game by moving rapidly into one of those changes--being inclusive of world artists and communities not just through marketing and advertising, but through physical collaborations. This says a lot because it's not just talking about it, it's also about mirroring what you say. They are also doing it in a very respectful manner by validating the artist---another fashion progressive approach.
Last Spring/Summer 2015, UNIQLO Southeast Asia announced its first collaboration with fashion artist Hana Tajima, UK native of Japanese and English roots. She is also well known within the Muslim community world wide for her style innovative ways, in particular a side-drape headscarf style that until today is very popular. Her style is minimal, innovative, artistic, practical and conservative--appealing to all women. She has in the past launch her own line of clothing under Hana Tajima reflective of her style.
UNIQLO has collaborated again with Hana Tajima for a Spring/Summber 2016 collection focused on the U.S market. This is a very exciting collaboration! The U.S. is in a way behind with what other parts of the world are doing in terms of being inclusive, but we're getting there. This is also a first in the chain store world here in America that a brand will carry under garments(headband, full head and neck cover a.k.a ninja) that Muslim women wear under their headscarf. The pieces are definitely reflective of Hana's style--practical, simplistic with an added style; what many of us American women enjoy. It also compliments UNIQLO's general aesthetic. The colors are in favor of versatility and we couldn't be more happy for a focus on quality fabrics; breathable cottons (raises hands). See the full collection coming to a UNIQLO near you.
Images Courtesy of UNIQLO