It has been a couple of weeks that I have been following a particular modest style brand. Who is it? Egyptian clothing brand Sara Elmary. I first learned about this contempo modest style clothing brand through Egypt's online boutique Style Treasure; an online boutique of multi-brands from Egypt. In one occasion through instagram, she called her self the queen of harem pants. Well, we can agree on that point. Out of all the harem pants I have seen out there, her style of design on harem pants definitely stand out in terms of cut and style. A balance point in the individuality of design and the common. I have also observed that her latest designs have more structure in general comparison over these last years in Egyptian style of clothing. She is still holding to the popular use of jersey knit in some designs, but is adding design concepts comparable to high fashion designers.
Sara Elmary is an Egyptian fashion designer who started her modest clothing line in 2008 and she states to be one of the first abaya designers in Egypt. There is something beyond Sara Elmary that makes her signature. I looked backed at her beginning abaya collections and although it has been a couple of years, some of her designs seem to remain intact, which make them a modern classic. It might have to do with the miniature detail elements like the cuts or embellishments that she adds to the simple canvas of her overall designs making them quite unique and allow them to remain still through time but strongly remaining a minimalist with a flair of trend. In most general Egyptian designs I can tell through certain details its cultural influence, but for Sara Elmary, it is more implied then stated; a new kind of Egyptian style with a pushing forward force. Her most recent designs speak a bit more on certain present trends and you can still see her signature of simplicity and unique details through her pieces. Through her designs, I can also see the understanding needs of dressing for the women of this age or the one that is coming; the women at different stages of her journey in modesty. The new strong Egyptian women that are ready to rebuild and move forward.
Shop Saral Elmary at www.style-treasure.com