Brand YAKAMPOT is based in Mexico and founded by Paola de la Rosa Algarabel and Francisco Cancino who also work with indigenous groups in Mexico and where its primarily inspiration derives from. The brand was invited by Hotbook and given the word 'Belief' to create a Winter edition collection.
Per Hotbook, YAKAMPOT, describes the Zapotecan women from Istmo de Tehuantepec as ancestral, delicate, melancholy, primitive and slow. Ruffle underskirts and geometric ornaments compose this collection; adorned with lace and iconic southern flowers. When the istmeñas dance, hypnotism is natural.